“Natural” and “clean” have become some of the most widely used words in skincare, yet they’re often the least clearly explained. Many brands highlight percentages or ingredients without context, leaving consumers unsure of what those claims actually mean for their skin.
At AK PURE SKIN, we believe skincare should be honest, transparent, and easy to understand. When we say our formulas are 90% natural-origin, it isn’t a marketing shortcut; it’s a formulation decision made with intention.
This article explains what natural-origin really means in skincare, why 90% natural-origin is our benchmark, when 100% natural-origin makes sense, and how to choose skincare that truly supports long-term skin health.
What Does “Natural-Origin” Mean in Skincare?
Natural-origin ingredients are ingredients derived from natural sources, such as plants, minerals, or natural lipids. In many cases, these ingredients are gently processed to make them safe, stable, and effective for use on the skin.
It’s important to distinguish between three commonly used terms:
- Natural ingredients are used directly from nature with minimal processing.
- Natural-origin ingredients come from natural sources but may be refined or processed to improve stability or skin compatibility.
- Synthetic ingredients are created entirely in a laboratory and are not derived from natural sources.
Processing does not automatically make an ingredient harmful. In fact, thoughtful processing often allows natural-origin ingredients to perform better on the skin while remaining safe and consistent.
Why 90% Natural-Origin Is Our Standard
At AK PURE SKIN, 90% natural-origin represents balance.
This formulation standard allows us to build products that are rich in natural-origin ingredients while still ensuring stability, safety, and reliable performance. It creates space to support the skin’s needs without overloading formulas or compromising quality.
Rather than pursuing extremes, we focus on what works best for the skin across different formulations and skin types. The result is skincare that feels calm, effective, and dependable, designed to support the skin over time.
When 100% Natural-Origin Makes Sense
Some formulas can be created with 100% natural-origin ingredients without compromising safety or performance. When this is possible, and when the formula remains stable and skin-compatible, AK PURE SKIN embraces it fully.
Each product is evaluated individually. The decision to formulate at 90% or 100% natural-origin is guided by the needs of the formula itself, not by marketing expectations or trends.
We believe the skin responds best when the formula leads the decision.
When Science Is Needed to Support Nature
Nature provides powerful ingredients, but some natural-origin ingredients need support to remain stable, safe, and effective throughout a product’s life cycle.
In these cases, a small percentage of carefully selected synthetic ingredients is used. Their role is specific and purposeful: to protect the integrity of the formula, ensure skin compatibility, and maintain consistent performance from the first use to the last.
Nothing is added without reason, and every ingredient plays a clear role in supporting the skin.
The AK PURE SKIN Approach to Natural-Origin Skincare
Our formulas are built around carefully chosen, skin-supporting ingredients, including Icelandic Spring Water, plant oils, botanicals, ceramides, and natural fatty acids.
We believe in intentional formulation, selecting ingredients for what they do, not how they sound on a label. This approach allows us to create skincare that feels respectful to the skin, rather than overwhelming.
As our founder has shared, “I wanted formulas I could truly trust, simple, pure, and effective.”
Why Natural-Origin Skincare Supports Long-Term Skin Health
Supports Skin Tolerance When Thoughtfully Formulated
Natural-origin skincare can be well-tolerated when formulas are designed with care. Thoughtfully selected ingredients and balanced concentrations help reduce unnecessary skin stress, supporting comfort and consistency over time.
Barrier-supporting ingredients also play an important role in maintaining hydration and protecting the skin’s natural structure, key factors in long-term skin health.
How to Read Natural-Origin Skincare Claims
Choosing natural-origin skincare doesn’t need to be complicated. A few simple considerations can help cut through the noise:
- Is the percentage of natural-origin clearly stated?
- Is the ingredient list transparent and easy to understand?
- Does the brand explain why ingredients are used?
- Are the claims realistic and balanced?
At AK PURE SKIN, we believe informed customers build the strongest trust.
What This Means for Your Skincare Routine
You don’t need many products to support healthy skin. What matters is choosing formulas that respect the skin and work consistently over time.
Natural-origin skincare is most effective when used as part of a simple, well-considered routine, one that supports the skin rather than pushing it to extremes.
Choosing Natural-Origin Skincare with Confidence
Natural-origin skincare is not about perfection or rigid rules. It’s about intention, balance, and honesty.
Whether a formula is 90% or 100% natural-origin, the goal remains the same: to support healthy, comfortable skin over the long term.
Simple, effective, and pure – the way skincare should be.