Who doesn’t feel better when they’ve got a sunkissed tan? It’s the secret to feeling yourself! But when you don’t have the time (or the sun), then it’s time to fake it. The good news is, fake tanning is no longer the messy or time-consuming stress that it used to be. With a little bit of strategic prep and the right product, you can fake a tan in minutes and have gorgeous glowing skin by the end of the day.

After trying what feels like every fake tan in the world, we realised there was still work to be done! So, after years of perfecting a new type of formula, we knew we’d struck gold when the final product was ready. Say goodbye to patchy tans, uneven fading, orange energy, and sticky formulas.

Our award-winning Hydrating Face Tan Serum is the ultimate skincare hack that combines skin-boosting properties with high-quality gradual tanning ingredients. The 98% natural origin-derived formula is packed with hydrating Oligo Sodium Hyaluronate and Calendula Extract, Aloe Vera, beta-glucan and marine biomass that combine to soothe, calm and hydrate skin. The result is beautifully hydrated skin with a natural-looking glow. Just incorporate the serum into your morning or evening routine. We like to use it two to three times weekly, after toner or serum and before moisturizer.

Check out this glowy before and after from using our Hydrating Face Tan Serum!

Our face tanning formula was such a hit that we knew we had to create something as easy to use for the whole body: introducing the AK PURE SKIN Hydrating Body Tan Serum. Our 98% natural origin, deeply hydrating, self-tanning body serum gives a deep and even natural tan in minutes without the stickiness or mess.

The super hydrating formula is foolproof to use and is infused with Panthenol and hydrating Oligo Sodium Hyaluronate to lock in long-lasting moisture. With added Calendula-, Plankton- and Aloe extract, the formula is rich in vitamins (A, B, C & E), minerals, and antioxidants that nourish, soothe, and smooth skin, leaving it deeply moisturized with a sunkissed glow.

We’re big believers that exfoliation and hydration are key to successful self-tanning that lasts long and looks natural. Check out our simple step-by-step guide for getting a flawless tan in 5 minutes:

How to Get a Flawless Fake Tan for Your Body:

Step 1: Exfoliate with our AK PURE SKIN Moisturizing Body Scrub to remove dead skin for a smooth and even canvas. Leave it on for 3 to 5 minutes to maximise on the hydrating effects.

Step 2: Rinse away the body scrub and use the AK PURE SKIN Exfoliation Mitt to eliminate and buff away any last traces of the scrub and dead skin.

Step 3:⁠ ⁠Pat skin dry with a towel, then apply the AK PURE SKIN Hydrating Body Tan Serum. Starting on your legs, massage in a circular motion upwards, and work your way up the body.

Step 4:⁠ ⁠As a last step, wash your hands thoroughly, then apply just 2 to 3 drops to the back of your hands and feet using the AK PURE SKIN Tan Brush.

Step 5:⁠ ⁠Before getting dressed, wait up to 20 minutes for the tan to absorb into your skin.

Your gorgeous, even tan will take up to 8 hours to fully develop. Check out our Sunkissed Body Glow! Exfoliate & Self Tan Set for the ultimate, easy-to-use kit.

To keep your tan looking gorgeous for longer, we recommend hydrating your skin every day with a deeply hydrating moisturizer or body oil, like our radiance-boosting and repairing AK Pure Skin Nourishing Body Oil Serum.