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Who We Are
We are a unisex, multi-award-winning
Icelandic skincare brand. Our products are created and produced in Iceland. Our
primary goal is to develop natural, clean skincare products with over 90% natural
origin ingredients. We carefully select ingredients that benefit the skin’s health and
appearance.
Our purpose is to help you improve your skin and keep it healthy, fresh, and glowy to achieve the best-looking skin you can have. That is who we are, our DNA, a down-to earth unisex skincare brand suitable for all skin types that prides itself on being REAL, RAW & NATURAL.
Our purpose is to help you improve your skin and keep it healthy, fresh, and glowy to achieve the best-looking skin you can have. That is who we are, our DNA, a down-to earth unisex skincare brand suitable for all skin types that prides itself on being REAL, RAW & NATURAL.
Core Values
Our core brand values are the beliefs that we stand by. They serve as our compass, guiding our actions and decisions.
Pure
Natural
Real
Raw
Our Awards
OUR STORY & FOUNDERS
"Our skin is our biggest organ and in order for it to BE, feel and look good, we need to pay attention to it and take care of it"
When my husband, Aron Einar Gunnarsson, and I, Kristjorg Jonasdottir, decided to launch a skincare brand, we had a clear vision of what kind of products we wanted to develop. Our key focus was to develop pure, natural, and unisex skincare products made from Icelandic pure water, using only carefully selected ingredients that benefit and enhance the skin’s health to provide the best results possible.
Our health is our foundation, yet we only notice when something is wrong or if someone close to us gets unwell that we are reminded how fragile our health can be and how vital it is. I remind myself every day to be grateful for my health and to nurture and take care of my body in the best way I can.
I make a habit of taking care of myself from a 360-degree perspective: exercising, eating healthy, sleeping well, staying hydrated, and, last but not least, taking good care of my skin. After all, our skin is our biggest organ and in order for it to BE, feel and look good, we need to pay attention to it and take care of it. That means focusing on what we apply and what ingredients we use.
I’m a health enthusiast; I enjoy taking care of myself and my body – from the inside out. It’s truly self-care for me – both mentally and physically! It helps me be a better person in all aspects of my life. It allows me to tackle the daily challenges and tasks that we all face in a fast-paced modern society and life, which, as we all know, can be overwhelming and stressful at times. As an individual, a mom, a wife, and a business owner, there are so many areas of life pulling me in different directions. And I know I’m not the only one.
Life already has a lot of stressors, and that’s why I wanted to take the stress out of skincare—no more worrying about whether you can trust the products, the ingredients, or the formulas! I want to make effective formulas with the best ingredients that slot effortlessly into my life and give my skin the health and nutrition it needs—formulas that do for my skin what I try to do for my body.
I enjoy taking care of myself and my body – from the inside-out. It’s truly self-care for me – both mentally and physically.
It helps me be a better person in all aspects of my life. It allows me to tackle the daily challenges and tasks that we all face, in a fast-paced modern society and life, which as we all know, can be overwhelming and stressful at times. As an individual, a mom, a wife, and a business owner, there are so many areas of life pulling me in different directions. And I know I’m not the only one.
Life has a lot of stress already, and that’s why I wanted to take the stress out of skincare – no more worrying about whether you can trust the products, the ingredients, the formulas! We wanted to make effective formulas with the best ingredients that slot effortlessly into my life and give my skin the health and nutrition it needs. Formulas that do for my skin what I try to do for my body.
After three-plus years of perfecting the formulas & packaging, it finally came to life in December 2019. We as owners have been involved through-out the whole process and can proudly stand by our products and say that we are extremely satisfied with the final outcome! We certainly hope that AK Pure skin is the right choice for you.
Our Products are created and produced in Iceland.
Our production houses are carefully selected and have the certificate of being a GMP-certified manufacturing company. This means they have the highest quality standards of production facilities and work processes.
Raw materials (or ingredients) are solely bought from certified suppliers, with full traceability of each batch. Once the materials reach our facility, every single raw material is inspected, and quality documentation is reviewed. All raw materials or ingredients considered to impact the environment have certifications that show they are sustainably sourced, and others have MB certifications.
We thank you for choosing AK Pure Skin and certainly hope that our products are right for you.
Aron Einar & Kristbjörg
